Privacy Policy

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified. 

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Serrento Seasons. The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock icon in your browser bar.


2. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • The website you visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referral from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: anonymized)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used otherwise. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3. COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information on an individual basis, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the type of cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the execution of the contract or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.

We may cooperate with advertising partners who help us to make our website more interesting for you. In this case, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for specific cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers at the following links:

Internet Explorer: (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)

Firefox: (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)

Chrome: (https://support.google.com/chrome/answer/95647?hl=en)

Safari: (https://support.apple.com/en-gb/guide/safari/sfri11471/mac)

Opera: (https://help.opera.com/en/latest/security-and-privacy/#clearBrowsingData)

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. CONTACT US

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected via the contact form can be seen in the respective contact form. This data is solely stored and used for the purpose of responding to your request or establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Article 6(1)(f) GDPR. If your contact with us is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after final processing of your request, provided that the circumstances indicate that the matter in question has been conclusively resolved and there are no legal retention periods preventing deletion.

5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Article 6(1)(b) GDPR, personal data is still collected and processed when you provide it to us to execute a contract or open a customer account. The data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the data controller mentioned above. We store and use the data provided by you for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this declaration.

6. USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. Providing your email address is the only mandatory information for sending the newsletter. Providing any additional data is voluntary and used to address you personally. For sending the newsletter, we use the double opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you agree to receive newsletters. We will then send you a confirmation email asking you to click on a corresponding link to confirm that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) GDPR. When you register for the newsletter, we store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later time. The data collected when registering for the newsletter is used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the data controller mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this declaration.

6.2 Sending newsletters to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email, as the ones you have already purchased. In this respect, we do not need separate consent from you for the data processing. The data processing is carried out solely based on our legitimate interest in personalized direct marketing pursuant to Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for advertising purposes at any time by sending a message to the data controller mentioned above. You will only incur the transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7. DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, to the extent necessary for the delivery of the goods. Your payment data will be passed on to the commissioned bank institution within the framework of payment processing, to the extent necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Article 6(1)(b) GDPR.

7.2 Use of payment service providers (payment service providers)

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass your payment data on to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is made in accordance with Article 6(1)(b) GDPR and only to the extent necessary for payment processing. PayPal reserves the right to carry out credit checks for payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies on the basis of PayPal's legitimate interest in determining your creditworthiness pursuant to Article 6(1)(f) GDPR. PayPal uses the result of the credit assessment with regard to the statistical probability of default to decide whether to provide the respective payment method. The creditworthiness assessment may contain probability values (so-called score values). If score values are included in the result of the creditworthiness assessment, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, address data is included in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: (https://www.paypal.com/en/webapps/mpp/ua/privacy-full). You can object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

SOFORT

If you choose the payment method "SOFORT," payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process, as well as information about your order in accordance with Article 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of processing the payment to the payment service provider SOFORT and only to the extent necessary. For more information on SOFORT's privacy policy, please visit: (https://www.klarna.com/sofort/privacy-policy).

8. REMINDER FOR REVIEW

Self-initiated review reminder (no dispatch by a customer review system). We use your email address to remind you once to provide a review of your order for the review system we use, provided that you have expressly consented to this during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.

9. USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Additional duties and/or import taxes are not included in the price and are the responsibility of the customer.

On our website, so-called Social Plugins ("Plugins") from the social network Facebook are used, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data during your visit to our website, these buttons are not displayed as plugins without limitation, but only embedded on the page via an HTML link. This form of integration ensures that when you open a page of our website containing such buttons, no connection is made to the servers of Facebook. When you click on the button, a new browser window opens and the Facebook page is loaded where you can interact with the plugins present there (possibly after entering your login data).

Facebook Inc. based in the USA is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

The purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and setting options to protect your privacy, can be found in Facebook's privacy policy: (https://www.facebook.com/policy.php).

9.2 Google+ Plugins as Shariff Solution

On our website, we use so-called Social Plugins ("Plugins") from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

To increase the protection of your data during your visit to our website, these buttons are not displayed as plugins without limitation, but only embedded on the page via an HTML link. This form of integration ensures that when you open a page of our website containing such buttons, no connection is made to the servers of Google+. When you click on the button, a new browser window opens and the Google+ page is loaded where you can interact with the plugins present there (possibly after entering your login data).

Google LLC based in the USA is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights and setting options to protect your privacy, please refer to Google's privacy policy: (https://www.google.com/intl/de/policies/privacy/).

9.3 Instagram Plugin as Shariff Solution

On our website, so-called social plugins ("plugins") from the online service Instagram are used, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data during your visit to our website, these buttons are not directly integrated as plugins, but only included in the page via an HTML link. This integration ensures that when you call up a page on our website that contains such buttons, no connection is made to Instagram's servers. If you click on the button, a new browser window opens and the Instagram page is loaded, where you can interact with the plugins present there (possibly after entering your login data).

Instagram LLC., based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

The purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your related rights and setting options to protect your privacy, can be found in Instagram's privacy policy: (https://help.instagram.com/155833707900388/).

10. ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to place relevant ads for users, improve campaign performance reports, or prevent a user from seeing the same ad multiple times. Google records which ads are displayed in which browser via a cookie ID and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, DoubleClick can record conversions related to ad requests via cookie IDs. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the extent and further use of the data collected by the use of this tool by Google and therefore inform you according to our state of knowledge: by integrating DoubleClick, Google receives the information that you have accessedthe corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com via (https://www.google.de/settings/ads), with this setting being deleted if you delete your cookies. You can also obtain information about setting cookies and make settings via the Digital Advertising Alliance on the website (http://www.aboutads.info). Finally, you can set your browser to notify you when cookies are placed and decide on a case-by-case basis whether to accept them, or to exclude the acceptance of cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

For more information about DoubleClick by Google's privacy policy, please visit the following web page: (https://www.google.de/policies/privacy/).

10.2 Use of Google AdWords Conversion-Tracking

This website uses the online advertising program "Google AdWords" and within Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers by means of advertising materials (so-called Google AdWords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. With this, we want to show you ads that are of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can block this function by deactivating the Google Conversion Tracking cookie via your Internet browser's user settings. You will then not be included in the conversion statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

For more information about Google's privacy policy, please visit the following web page: (https://www.google.de/policies/privacy/).

You can permanently disable cookies for advertising preferences by blocking them via a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link: (https://www.google.com/settings/ads/plugin?hl=de).

Please note that certain functions of this website may not be available or may only be available in a limited form if you have disabled the use of cookies.

11. WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address, which is anonymized by removing the last octet) will be transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncating it and thereby excluding direct personal reference. With this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 Para. 1 lit. f GDPR.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent Google's collection and use of data (including your IP address) by downloading and installing the browser plug-in available under the following link: (https://tools.google.com/dlpage/gaoptout?hl=en).

As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent future collection of your data by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): [Disable Google Analytics](javascript:gaOptout()).

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. When you browse our pages, a unique, permanent, and anonymized ID is assigned to you for cross-device tracking. This allows interaction data from different devices and different sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

The collection and storage of data via the user ID can be revoked at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate the tracking by Google Analytics on this page using this link: [Disable Google Analytics](javascript:gaOptout()).

More information on Universal Analytics can be found here: (https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376).

12. RETARGETING/REMARKETING/RECOMMENDATION-BASED ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With your express consent, this allows tracking of user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future ad campaigns.

The data collected is anonymous to us, meaning we cannot draw conclusions about the identity of the users. However, Facebook stores and processes the data, allowing it to be linked to the respective user profile. Facebook may use this data for its own advertising purposes in accordance with Facebook's data policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to display ads on and off Facebook. For these purposes, a cookie may be stored on your computer. These processing operations are only carried out with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.

Consent for the use of the Facebook pixel may only be given by users over 13 years old. If you are younger, we ask for consent from your parents or legal guardians.

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

To disable the use of cookies on your computer, you can set your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies that have already been stored. However, disabling all cookies may mean that some features on our website may not function properly. You can also prevent third-party cookies, such as those from Facebook, from being used by visiting the Digital Advertising Alliance website at: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses the features of Google AdWords Remarketing. This allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising based on the pages you visit. Processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

Further data processing will only occur if you have given Google permission to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads you see on the web. In this case, if you are logged into your Google account during your visit to our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google to Google Analytics data to create audience lists.

You can permanently disable cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information from the Digital Advertising Alliance at www.aboutads.info on setting cookies and make the necessary settings there. Finally, you can configure your browser to notify you when cookies are being placed and decide whether to accept them on a case-by-case basis, or to block cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

More information and Google's privacy policy regarding advertising can be found here: https://www.google.com/policies/technologies/ads/

13. RIGHTS OF THE DATA SUBJECT

13.1 Overview of Data Subject Rights

  • The applicable privacy law grants you extensive rights regarding the processing of your personal data by the data controller. Below, we inform you about these rights:
  • Right to Information (Art. 15 GDPR): You have the right to information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned duration of storage or the criteria for determining the duration of storage, the existence of a right to correction, deletion, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the consequences and intended effects of such processing, as well as your right to be informed about the safeguards according to Art. 46 GDPR in the event of data transfer to third countries.
  • Right to Correction (Art. 16 GDPR): You have the right to immediate correction of incorrect data concerning yourself and/or completion of incomplete data stored by us.
  • Right to Deletion (Art. 17 GDPR): You have the right to request the deletion of your personal data if one of the conditions of Art. 17 (1) GDPR applies. However, this right does not exist if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to Restriction of Processing (Art. 18 GDPR): You have the right to request restriction of processing of your personal data as long as the accuracy of your data is contested by you, if you oppose the deletion of your data due to unlawful data processing and instead request restriction of processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data for the purposes of processing, or if you have objected to processing based on your particular situation, as long as it has not yet been determined whether our legitimate grounds outweigh yours.
  • Right to Information (Art. 19 GDPR): If you have exercised the right to correction, deletion, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the relevant personal data has been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to Data Portability (Art. 20 GDPR): You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request transmission to another controller, to the extent technically feasible.
  • Right to Withdraw Consent (Art. 7 (3) GDPR): You have the right to withdraw consent given for data processing at any time with future effect. In the event of withdrawal, we will immediately delete the relevant data, unless further processing can be based on a legal basis for processing without consent. The lawfulness of processing based on consent until the time of withdrawal remains unaffected.
  • Right to Lodge a Complaint (Art. 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement.

13.2 Right to Object

When we process your personal data based on a balancing of interests due to our overriding legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your objection as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

14. DURATION OF PERSONAL DATA STORAGE

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of this period, the respective data is routinely deleted, provided it is no longer required for the performance of a contract or the initiation of a contract and/or there is no longer a legitimate interest on our part in retaining this data.